How Themed Experience Design is Reinvigorating Breweries

Posted on July 14, 2016

The craft beer industry is exploding. Just 20 years ago, brewery numbers ranged in the hundreds. Today, there are over 4,000 breweries in the United States, and the number keeps ...

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How Millennials and Gen Z are Redefining Urban Tourism

Posted on June 2, 2016

No generation has been studied as extensively as Millennials and Gen Z. Yet for all the insight on what they’re looking for, many parts of the travel industry still consistently ...

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The Blue Room: A Modern Speakeasy Comes to Los Angeles

Posted on October 21, 2015

No themed bar evokes a cooler image than a speakeasy, those respites from Prohibition where high-spirited bootleggers sold their wares. In the 1920s, a puritanical wave crossed the U.S. which ...

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How Themed Dining Establishments Use Design to Evoke Multiple Senses

Posted on June 18, 2015

What do you look for when you’re thinking about themed dining experiences? The themed dining category covers multiple frontiers: spaces designed to evoke a certain movie world, menus built around a ...

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What Can The Science of Experience Teach Us About Themed Resort Design?

Posted on May 29, 2015

In a recent article, Fast Company explored the science of experience. The authors came to the conclusion that experiences make people happier than material objects, for a wide variety of ...

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Magic and Illusions: Franz Harary’s “House of Magic” to Open in Macau

Posted on May 22, 2015

In September 2015, global magic fans are in for a major treat. Internationally acclaimed magician and illusionist Franz Harary is opening “Franz Harary’s House of Magic.” The $40-million attraction will ...

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Bistrot Chez Remy: Imaginative Themed Dining Earns Disney A THEA Award

Posted on March 12, 2015

One of the biggest struggles that theme parks face is how to integrate retail and dining with their carefully thought out attractions and live shows in a way that enhances ...

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Creating the Las Vegas Experience

Posted on February 24, 2015

Sin City is one of the most evocative destinations in the world. Whether it’s the glittering strip ablaze at night, the iconic “Welcome to Las Vegas” sign, or the dozens ...

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Could Mystery Trips Be the Next Big Travel Theme?

Posted on February 4, 2015

Today, most of the conversations around travel focus on how technology has put the power in the hands of consumers. It’s possible to research every minute detail of your trip ...

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What’s Driving the Resurgence of Themed Hotels?

Posted on January 28, 2015

Themed hotels have long been a hospitality mainstay. Are they still hot, though? If you thought our collective tastes might be becoming too sophisticated to embrace the idea of themed ...

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