How Nature-based Experience Design Can Improve Tourism and Market Engagement

Posted on April 28, 2016

A theme park and a national park: at first glance, these two things couldn’t be further apart. One is about enjoying the best entertainment that people can design. The other ...

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6 Strategies for Creating Attractions with Deeper Community Appeal and Heart

Posted on April 25, 2016

One of the greatest challenges for entertainment designers is crafting projects that speak to the local community as well as niche fans. Each institution has a mission or a focus. ...

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An LAX Case Study:  Evolving Design and Why It Pays to Invest in the Travel Experience

Posted on March 31, 2016

A project at Los Angeles International Airport (LAX) is providing a hint to investors and major property managers on why it pays to make large-scale commercial venues engaging and interesting.. ...

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Experience Marketing: How Entertainment Design Helps Brands Capture Consumer Attention

Posted on March 28, 2016

The way that brands market themselves is changing rapidly. Today’s consumers are no longer satisfied with generalized advertising and discounts. Instead, they’re seeking deeper, personalized relationships with the companies they ...

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The Newest Theme Park Trend is….Safety?

Posted on March 18, 2016

Over the past several years, a few devastating accidents have made front-page headlines around the world and raised concerns about theme park safety. A number of op-eds have asked “How ...

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Setting the Zoo Bar Higher: A Closer Look at the San Diego Zoo and Safari Park

Posted on March 11, 2016

With their wide eyes and long curling tails, lemurs danced their way into the American popular consciousness thanks to the animated film Madagascar. Today, guests at the San Diego Zoo ...

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How Do We Address Environmental Sustainability in Entertainment Design?

Posted on March 9, 2016

Tourists are beginning to make their summer escape plans to theme parks, and they’re looking beyond who has the latest record-breaking roller coaster. Many of today’s consumers are interested in ...

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The Alton Towers Galactica: A Sojourn Into Space

Posted on February 26, 2016

The world’s most thrilling roller coasters always play with gravity, with the ground rushing by and falling away as the ride car twists, turns, inverts and drops. However, with Alton ...

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7 Roller Coasters We Can’t Wait to Ride in 2016

Posted on February 22, 2016

There are two kinds of rides that theme park fans love: immersive new dark rides that push the limits of our imaginations and thrill rides that get hearts pumping. This ...

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Why Local STEM Exhibits May be the Future of Science Attractions

Posted on February 15, 2016

Two exciting new projects are offering a hint at what the future of Science, Technology, Engineering and Math (or STEM) exhibits could look like in the US. The Bay Area ...

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