Experience design encompasses a broad range of attractions and venues that seek to inspire, thrill, or provide transcendence from the every day. Here you will read about fascinating pavilions, thought-provoking installations, themed public events, and cutting edge design across a wide variety of venues from libraries to brand experiences to dance clubs.


Soul Camp: Reimagining the Sleepaway Camp Experience

Posted on September 8, 2015

Sleepaway camp evokes images of lake swims and nature walks, late night conversations in rugged cabins, and making s’mores over open campfires. Maybe those times were the start of lifelong ...

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Could An Adult Summer Camp or Preschool Help You Remember How to Play?

Posted on May 27, 2015

If you had the chance to enroll in an adult pre-school that would allow you to finger paint, do show and tell with your favorite things, and dress up for ...

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Magic and Illusions: Franz Harary’s “House of Magic” to Open in Macau

Posted on May 22, 2015

In September 2015, global magic fans are in for a major treat. Internationally acclaimed magician and illusionist Franz Harary is opening “Franz Harary’s House of Magic.” The $40-million attraction will ...

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reelXperience: Could Interactive Theaters Become Mainstream?

Posted on May 21, 2015

For movie fans, there’s nothing quite like the moment when the lights drop down, the sound goes up, and images of movies begin to dance across the silver screen. And ...

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How Do LARP-based Summer Camps Help Kids Learn to Play?

Posted on May 18, 2015

LARPing, or live action roleplaying, is becoming an increasingly mainstream activity. A whole generation of people who grew up playing D&D, visiting Renaissance Fairs, and spending their weekends running around ...

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Go Game: Team Building 2.0

Posted on May 7, 2015

“While no two groups of people are exactly alike, our common affinity for collaboration, exploration and problem-solving demonstrates that one thing is certain: humans shine when at play.” –The Go ...

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Is Experiential Living Design the Next Big Trend?

Posted on May 6, 2015

We’ve taken liberties with Yeats to lead you through a tale that tells of most inspired fates in hopes to lift the veil. One of the most fascinating stories about experiential living design began ...

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Can Experience Mapping Help You Create a Winning Attraction?

Posted on April 21, 2015

One of the universal truths of visiting a theme park is the long waits. From spending hours with cranky children waiting to meet their favorite characters to sweltering as you stand ...

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What’s Driving America’s Escape Room Craze?

Posted on March 4, 2015

A recent episode of The Big Bang Theory perfectly illustrated one of the hottest entertainment crazes sweeping the country: escape rooms. The scenario that the show’s cast found themselves in ...

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Secret Cinema: An Immersive Film Experience

Posted on February 10, 2015

Secret Cinema, a company in the UK founded in 2007 by Fabian Riggall, is offering guests a whole new way to experience film. As part of their work, they’re taking ...

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