Hunger Games Theme Park Attractions Latest Addition to motiongate™ Dubai

Posted by Elizabeth Alton on Friday, April 24th, 2015

The Hunger Games

If you’re a Hunger Games fan looking for a theme park connection to your favorite book and film series, the odds may finally be in your favor. In a recent press release, Lionsgate confirmed a partnership with Dubai Parks and Resorts to bring a Lionsgate themed zone to motiongate™ Dubai. motiongate™ is a Hollywood-themed park which is set to open in October of next year.

motiongate™ is part of a broader development effort by Dubai Parks and Resorts to create a 30 million square foot complex that includes three theme parks, a grand entrance area called Riverpark, and hotels and dining. In addition to motiongate™, the facility will also be home to Bollywood Parks Dubai and LEGOLAND Dubai. The vision is for an experience that brings together the best in entertainment from the East and the West in a single, integrated format.

motiongate Dubai preview

The motiongate™ Dubai area features four unique zones, and it seeks to take visitors on a journey to bring to life the most popular Hollywood characters and stories. As the developers promise, guests will “enjoy unique, high-value entertainment with the latest-in-technology attractions and new-generation rides that recreate the thrill only motion pictures can deliver.” Attractions include intellectual property from Sony Pictures and DreamWorks Animation, in addition to the recently announced Lionsgate deal.

The Lionsgate zone will feature state-of-the-art theme park attractions and a retail facility inspired by The Hunger Games franchise.  It will also incorporate a live stage show based on the two most recent films in the Company’s worldwide Step Up franchise. Specifics are unknown, but fans and designers alike are anxious to see how the attractions will bring the stark and distinctive Hunger Games world to life.

“Our franchises are continuing to drive location-based entertainment opportunities around the world,” said Lionsgate Chief Executive Officer Jon Feltheimer. “We’re proud to partner with the team at Dubai Parks and Resorts to create a thrilling total entertainment experience designed to attract millions of new fans and continue the global expansion of our brands.”

 The Hunger Games

The four million square foot motiongate™ Dubai is expected to draw more than three million visits annually. Guests will be taken on an immersive cinematic journey through their favorite films via 27 different rides and attractions.

Dubai Parks and Resorts Chief Executive Officer Raed Al Nuaimi said, “We are thrilled to be working with a Hollywood studio whose creative resources, spirit of innovation and vision of the entertainment experience are so closely aligned with our own. Lionsgate’s Hunger GamesStep Up and other signature properties are the perfect centerpiece for one of the most visionary new theme parks in the world. Through this partnership we are offering even more for the whole family to enjoy on their visit and are confident that motiongate™ Dubai will set a global benchmark as the ultimate movie themed destination.”

Dubai Parks and Resorts mockup

While the specific details on the Hunger Games attractions are scant, the importance of this partnership is clear. The inclusion of The Hunger Games in this international attraction raises some interesting questions. As we’ve noted in recent pieces exploring international park development in Asia and elsewhere, movie and Hollywood themed parks are a hot commodity. Building on the popularity of the global film market, the stories, characters, and worlds from blockbuster movies are a natural choice for theme park designers to bring to life. Fans immediately know what to expect and are excited to experience their favorite adventures firsthand.

Could international theme parks represent the next major revenue stream for studios, amidst a rapidly changing Hollywood climate due to streaming and other entertainment industry dynamics? Could theme park developers working abroad be facing an environment where they’re drawing less on original worlds and stories inspired by local cultures, and focusing more on finding ways to bring universal appeal to stories that originate in Southern California? Only time will tell. But one thing’s for certain: all eyes will be on motiongate™ to watch the creative choices that are made bringing The Hunger Games to life in the year ahead.

Images sourced courtesy of UAE Interact, Dubai

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