Theme Park Design

Walt Disney is credited with developing the modern theme park; he was inspired by several smaller amusement parks, World's Fairs and Disney's own animated characters when he designed the world-famous Disneyland, which opened in Anaheim, California in 1955. Disney's revolutionary park ushered in an era of significant change, and many amusement parks were replaced with more modern theme parks like the well known Six Flags franchise and Universal Studios during the 1960's and 70's.

Today, Walt Disney World, which opened in 1971, is still the largest theme park and resort complex in the world. California and Florida feature the largest theme parks in the U.S., but demand for these enormous playgrounds continues across the world, featuring nearly every theme imaginable.


An Inside Look at D23: Disney’s Big Announcements

Posted on August 28, 2015

There’s no brand with fans more fanatically devoted than Disney. Visit a park and watch people happily strolling Main Street USA wearing themed T-shirts with mouse ears perched upon their ...

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How Theme Parks Are Leveraging Guest Social Media Usage for Marketing     

Posted on August 13, 2015

The social media landscape is rapidly evolving and in turn having a direct impact on themed entertainment. Guests increasingly bring their smartphones and even sometimes tablets with them to attractions. ...

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Could Pop-Up Events Represent The Next Big Entertainment Trend?

Posted on August 9, 2015

Could pop-up entertainment experiences built around pop culture franchises be one of the next big trends in entertainment design? The Marvel Experience and its success suggests that just might be ...

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Why Is Everyone Focusing on Virtual Reality Theme Parks?

Posted on July 31, 2015

Virtual reality has been a hot topic in the entertainment design space. Venues from theme parks to museums are working to determine how best to integrate virtual reality and augmented ...

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Six Flags Breaks New Ground With Dark Rides

Posted on July 27, 2015

Earlier this year, Six Flags made waves with the announcement that they were going to be dipping a toe into dark rides. The theme park chain is largely known for ...

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Could VR Theme Parks Be A Reality by 2018?

Posted on July 20, 2015

The intersection of theme parks and technology has long been a major topic of discussion and recent innovations have captivated both media and consumer attention: Disney’s MyMagic + Bands, theme ...

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What Can Mobile App Designers Teach Us About Theme Parks and Entertainment Design?

Posted on July 15, 2015

People walk around tethered to their smartphones and tablets. They’re just as likely to be playing a game as checking email or looking for restaurant reviews. Games represent 21.8% of ...

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Why Everyone Is Talking About the Disneyland Forever Fireworks

Posted on June 23, 2015

Fireworks and nighttime extravaganzas have always been a quintessential part of the Disney experience. Not only are these types of shows a natural fit for the magical theme parks that ...

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Why We Need to Pay Attention to the Possible Disneyland Peak Pricing Plan

Posted on June 5, 2015

The LA Times recently reported that The Walt Disney Parks and Resorts may be considering a change in pricing structure at Disneyland. The tip off was a survey that was ...

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All “Eyes” on Orlando: Why Tourist Destinations Are Investing in Giant Ferris Wheels

Posted on May 13, 2015

Earlier this month, Orlando joined the ranks of tourist destinations that are investing in giant Ferris wheels. The London Eye. The Las Vegas High Roller. The Beijing Great Wheel. And ...

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