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Please Mind the [Age] Gap
Posted on August 20, 2013
If I were giving an official “state of the industry” address, it would go something like this:
Overseas markets are growing (including Russia, the UAE and pretty much all of Asia – exaggerating ...
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Ladies Night In The Themed Entertainment Industry
Posted on July 22, 2013
What could be better than cocktails and theme park talk? Answer: Cocktails and theme park talk with all women (and I bet even the men would agree). Last week, the ...
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The Future of Theme Park Design
Posted on May 14, 2013
As we venture forth into 2013, the question on everyone in the theme park industry’s minds is: what does the future look like? The economy isn’t exactly booming in the ...
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The Missing Element of the Attractions Business
Posted on December 10, 2012
Charlton Heston once said, “The trouble with movies as a business is that they’re an art, and the trouble with movies as art is that they’re a business.” The very ...
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Will Greening Theme Parks Kill the Magic?
Posted on November 3, 2012
A lush, pastoral English countryside transforms into a steaming, gear-turning industrial city before a live audience of thousands. Shooting and splashing down water slides – a fairly generic summer pastime – becomes ...
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Interactivity: The Main Ingredient in the Next Generation’s Attractions
Posted on April 4, 2012
The trouble with cutting-edge digital technology in the entertainment design world is that it’s easy for it to become high-tech decoration. Digital screens, 3D technology, and interactive touch screens are ...
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The Empty Box Theory
Posted on March 5, 2012
What’s the best thing about being an entertainment designer? Well, aside from the fact that you don’t have to work in a cubicle or wear a silly uniform (unless you ...
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The Importance of Play
Posted on January 6, 2012
Way up North, in a frozen wasteland of snow and ice, a polar bear stalks a line of sled dogs. The bear picks out the last in line, and begins ...
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The 7 Secrets to Creativity
Posted on December 15, 2011
Creativity can be a flaky best friend: sometimes it’s slippery and difficult to keep around, and then when it arrives, we’re not always ready to accommodate it (how many times ...
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Sasha's Bio
Sasha Bailyn is a creative consultant and the founder of EntertainmentDesigner.com. She works with top designers to develop concepts and bring projects to fruition. In her capacity as creative consultant and writer, Bailyn has worked on world-class destination attractions, live shows, theme parks, and edutainment venues. Bailyn has been profiled in Forbes and quoted in Interpark Magazine, Redbook, and the Huffington Post.
"I am first and foremost a storyteller. My passion lies in creating experiences that inspire and provide transcendence from the everyday. While theme parks are my first love, I believe that any type of venue - be it a museum, restaurant, store, hotel, or library - has the potential to become an immersive and imaginative experience that puts people back in touch with their sense of adventure, curiosity, and wonder."
