Experiences

Experience design encompasses a broad range of attractions and venues that seek to inspire, thrill, or provide transcendence from the every day. Here you will read about fascinating pavilions, thought-provoking installations, themed public events, and cutting edge design across a wide variety of venues from libraries to brand experiences to dance clubs.

News

Breaking the Fourth Wall…Underground

Posted on April 18, 2019

Deep underground, on the edge of San Francisco’s Little Italy and Chinatown, a Speakeasy is coming back to life. Boxcar Theatre’s immersive production TheSpeakeasy ran for 8 months in 2014 in the ...

Read More

How Technology is Making Halloween Attractions Scarier

Posted on October 31, 2016

Halloween always calls for the highest of hijinks, and if we can use technology to scare people to their core, why not? Just about everyone will agree the strobe lights ...

Read More

7 Standout Haunted Attractions for Halloween 2016

Posted on October 1, 2016

Delusion, Los Angeles, CA The haunted attractions industry has always brought terror to the masses, but 2016 introduces new experiences like never before. Interactivity is making guests the haunters rather than the ...

Read More

How Experience Design is Transforming Unusual Houses into Cultural Attractions

Posted on September 9, 2016

 What’s our fascination with looking inside other people’s homes? Whether it’s spending time in a historically significant building (e.g. “I want to see the room where Mark Twain wrote a ...

Read More

Creating Entertainment Spaces from Environmental Remediation Features

Posted on July 15, 2016

When people visit a theme park, mall, or other entertainment space, the parts they see are only a tiny fraction of the design work that went into a site. Every ...

Read More

How Themed Experience Design is Reinvigorating Breweries

Posted on July 14, 2016

The craft beer industry is exploding. Just 20 years ago, brewery numbers ranged in the hundreds. Today, there are over 4,000 breweries in the United States, and the number keeps on growing. ...

Read More

Playing it Safe: How Signage Can (And Cannot) Promote Safety at Entertainment Venues

Posted on June 30, 2016

A man leaves the boardwalk at Yellowstone National Park and is boiled to death in an acid spring. A child climbs over, under, and through barriers at the Cincinnati Zoo and ends up in ...

Read More

Could Immersive Fitness Be the Cure for Obesity?

Posted on June 24, 2016

Just thinking about exercising in a gym is enough to send many Americans back to the couch. From a weird competitive culture that doesn’t fit a lot of people’s ideas ...

Read More

Meow Wolf: An Inside Look at One of Today’s Most Unique Interactive Attractions

Posted on June 3, 2016

Meow Wolf has been called a theme park for people who love Disney World, but want something a little weirder. When you combine the forces of Game of Thrones author George R. ...

Read More

How Millennials and Gen Z are Redefining Urban Tourism

Posted on June 2, 2016

No generation has been studied as extensively as Millennials and Gen Z. Yet for all the insight on what they’re looking for, many parts of the travel industry still consistently ...

Read More

Must Read