Experience design encompasses a broad range of attractions and venues that seek to inspire, thrill, or provide transcendence from the every day. Here you will read about fascinating pavilions, thought-provoking installations, themed public events, and cutting edge design across a wide variety of venues from libraries to brand experiences to dance clubs.


Les Machines de l’île in France puts down roots with the Arbre aux Hérons – the Heron Tree

Posted on April 10, 2014

We recently featured Les Machines de l’île's Thea award for Unique Art Installation for its Vernesque Marine World's carousel, but what you may not know is that the facility is ...

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Las Vegas Gambles on World’s Tallest Ferris Wheel – High Roller Soars Tall Over Sin City

Posted on April 8, 2014

March 31st saw the opening of the Las Vegas High Roller wheel on the Strip across from Caesar's Palace as part of their LINQ shopping and nightlife entertainment district. At 550 ...

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How the Polynesian Cultural Center Transformed its Visitor Experience

Posted on March 26, 2014

Culture or heritage centers are one of the standard installations of the tourism trade. While these attractions vary widely in scope and focus, they tend to have several factors in ...

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Gardens by the Bay Wins Thea Award for Outstanding Achievement in Botanical Gardens

Posted on March 25, 2014

Singapore is already known as the Garden City and it has been a vision of the city to be the greenest on Earth since the late 1960s. So it's no ...

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The Freakling Brothers Re-Launch The Victim Experience: March of Death

Posted on January 22, 2014

There’s been a trend in recent years of horror and Halloween attractions becoming more experiential and intense. From participatory zombie fighting experiences to haunted houses that require you sign a ...

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Underwater Reality: Ringing in the New Year Monterey Style

Posted on January 1, 2014

  2014 was rung in with a number of styles, from the classic Times Square ball drop to London’s experiments with edible fireworks. But First Night Monterey was celebrating the end ...

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Disarming Time Marries Technology and Art to Make Beautiful Music Together

Posted on December 19, 2013

Music lovers among us are seldom without our tunes - our iPods and smart phones keep us grooving 24/7. But just imagine if we could extend life's soundtrack to our ...

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Madame Tussauds and Marvel Team Up to Bring Superheroes to Life in 4D

Posted on December 16, 2013

Superhero movies are hot right now. Marvel Comics’ cast of character is at the center of some of the biggest franchises to hit the silver screen in the last few ...

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Themed Polar Express Train Ride Brings Christmas to Life

Posted on December 10, 2013

If you’ve seen the fantastic Christmas film Polar Express, you know how enchanting the message is - to keep children believing in Santa Claus and the magic of the holiday. ...

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Little London: The City Poises for an Interactive, Scaled Model

Posted on December 9, 2013

The London Eye has proven to be a major draw for visitors to London. Guests in the city will soon have another epic attraction to enjoy. Little London will offer ...

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