Featured Articles

How Theme Parks Are Leveraging Guest Social Media Usage for Marketing     

Posted on August 13, 2015

The social media landscape is rapidly evolving and in turn having a direct impact on themed entertainment. Guests increasingly bring their smartphones and even sometimes tablets with them to attractions. ...

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Can Museums Be Social Change Agents?

Posted on July 10, 2015

What is the role of museums in the community? While many see museums as an archive for artifacts and a platform for exhibits, there is a bigger question. What kind ...

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The Sound of Theming: Creating the Soundtracks to Visitor Experiences

Posted on July 6, 2015

After a visit to a Disney theme park, chances are that the soundtrack in your head goes something like this: “Yo ho, yo ho…Zip-a-Dee-Doo-Dah…iiiit’s a Smaall World aafter all.” It’s ...

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Play and Hands-On Fun…In a Hospital?

Posted on February 19, 2015

This month the UCSF Benioff Children’s Hospital San Francisco opened to reveal 16 Exploratorium-designed exhibits and interactive experiences throughout the hospital. [caption id="attachment_18777" align="aligncenter" width="560"] Build a sculpture from everyday objects, then ...

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7 Secrets to Becoming a Professional Artist

Posted on February 18, 2015

We’re not going to lie to you — becoming a professional illustrator in the entertainment industry is not easy. We sat down with concept artist Marc Gabbana, whose credits include ...

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Shining a Light on Dark Rides

Posted on February 9, 2015

It starts with a height test. If you can’t pass it, you’re forced to slink away as others glide gleefully past. When you’re finally tall enough, you walk proudly past ...

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Game Change: A Call for Quality in the UAE

Posted on December 29, 2014

When the gates to Hogsmeade and The Wizarding World of Harry Potter opened, Universal became the first to truly meet and surpass the theming standards set by Disney. Disney has ...

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Flying and Shooting Machines at the Nation’s Coolest Conference

Posted on November 25, 2014

After a week of touring 9 miles of the theme park industry’s latest rides, games, snacks, and attractions, I can sum up the show in two words: flying and shooting. ...

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Could Pens Rewrite Interactive Technology?

Posted on November 12, 2014

In today’s high-tech world, pens are not the sexiest technology that you can imagine. People are looking for ways to jettison pens and paper, and use tablets and smartphones to ...

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Theme Park Wisdom: How Cinnabar Makes Exhibits Fun

Posted on November 3, 2014

Something really cool happens when you take a background in theme park design and apply it to museums: you get exciting exhibits that kids want to visit again and again, ...

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