Theme Park Design

Walt Disney is credited with developing the modern theme park; he was inspired by several smaller amusement parks, World's Fairs and Disney's own animated characters when he designed the world-famous Disneyland, which opened in Anaheim, California in 1955. Disney's revolutionary park ushered in an era of significant change, and many amusement parks were replaced with more modern theme parks like the well known Six Flags franchise and Universal Studios during the 1960's and 70's.

Today, Walt Disney World, which opened in 1971, is still the largest theme park and resort complex in the world. California and Florida feature the largest theme parks in the U.S., but demand for these enormous playgrounds continues across the world, featuring nearly every theme imaginable.


Are Movie Franchises Taking Over Theme Parks?

Posted on September 17, 2014

In a move that didn’t surprise many fans, Disney is launching a new attraction based on its hit film Frozen. What may be unexpected to audiences, however, is that the ...

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Reimagining Theme Park Sponsorships

Posted on September 10, 2014

Do most theme park guests realize that the parks they attend have sponsors? Not the brands behind them – like Disney or Six Flags – but everyday product brands such ...

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Six Flags Announces Brand New 2015 Ride Lineup

Posted on September 4, 2014

Six Flags, the largest regional theme park company in the world, is an entertainment brand that’s known for heart pounding roller coasters and thrill rides. Its Magic Mountain theme park ...

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Is the Race for World-Record Rides Ruining Theme Parks?

Posted on September 1, 2014

Schlitterbahn’s Verruckt (which is German for “insane,” by the way) is a water slide that stands taller than Niagara Falls at 17 stories high. Six Flags is home to the ...

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Are Drones Coming to a Theme Park Near You?

Posted on August 26, 2014

Earlier this year, Amazon made headlines with the announcement that it was considering using drones to make fast deliveries to customers. Suddenly, visions of Jetsons-like robot couriers were swirling in ...

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SeaWorld Announces the Blue World Project

Posted on August 19, 2014

Since the release of the documentary Blackfish, the marine theme park SeaWorld has struggled with a tidal wave of negative press, legislative actions, and public pressures. The backlash has focused ...

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Universal Studios Hollywood Unveils Halloween Horror Nights 2014 Lineup

Posted on August 14, 2014

Summer isn't over yet, but Universal Studios is already getting fans excited for Halloween. The theme park giants have announced the lineup for their Halloween Horror Nights 2014 series at ...

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Star Wars To Get Bigger Billing at Disney

Posted on August 12, 2014

The Force is about to grow stronger at US-based Disney theme parks and resorts. In a recent earnings call, Walt Disney Company's Chief Executive Officer Bob Iger announced that Disney ...

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How Do Theme Parks Cultivate World-Class Talent?

Posted on August 4, 2014

The Walt Disney Company is one of the most rigorous employers in the world. Their reputation for extensive training and high standards is one of the secrets behind their industry-leading ...

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Now Open: The Wizarding World of Harry Potter at Universal Studios Japan

Posted on August 1, 2014

When J.K. Rowling’s first Harry Potter book hit the shelves in June 1997, the author was relatively unknown. But the magical world and characters she created quickly captured the public’s ...

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