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An Interview With The Industry’s Shape-Shifters: Thinkwell Group

Posted on April 29, 2013

Unlike most creative companies, Thinkwell does not want to stand out. Producers in imaginative industries –authors, film directors, or architects for instance – typically hope to  be recognized for their ...

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Entertaining The Entertainers at the 2013 Thea Awards

Posted on April 11, 2013

It’s not often that you get an opportunity to dine with Transformer robots, death eaters, and your favorite character from Cars. And it’s even rarer when that same dinner also ...

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American Iconic: An Interview With The Hettema Group

Posted on April 8, 2013

If the entertainment design industry was a high school, The Hettema Group would be the school sweethearts: they’re overachievers, good listeners, well-liked, and friends with everyone. They’re also the self-proclaimed ...

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The Real Magic Makers

Posted on March 15, 2013

It’s one thing to come up with a fantastical, creative theme park concept, but quite another to actually build it. If you’ve ever wondered how theme park concepts turn into ...

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The Truth About Kids (How To Design Kids’ Spaces)

Posted on February 20, 2013

When it comes to designing children’s spaces, adults tend to make a lot of assumptions about kids – namely, that they like bright colors, plastic, and lots of stimulation. But ...

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The Adventure Designer: An Interview with 5 Wits’ Matthew DuPlessie

Posted on January 8, 2013

Why pass by an adventure on a ride vehicle when you can actually be part of the story, solving puzzles and navigating your way through immersive sets? That’s exactly what ...

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The Top 10 Most Innovative Entertainment Design Projects of 2012

Posted on December 27, 2012

2012 was an exciting year in entertainment design - from new museums transforming the way we teach math and science to the reimagining of classic theme park rides. With so ...

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The Accidental Theme Park Designer: An Interview with Adrian Gorton

Posted on December 17, 2012

For most people, becoming a theme park designer and Hollywood film set maker is a dream, not an accidental tangent. But for Adrian Gorton, that’s exactly what it was. After ...

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An Inside Look at Merlin Magic Making

Posted on December 10, 2012

While most of us have heard of major theme parks and attractions like LEGOLAND, Alton Towers, Madame Tussauds, or the London Eye, fewer are aware that the same core group ...

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The 10 Best Booths at IAAPA 2012

Posted on November 21, 2012

Tired of going to stiff, corporate conferences where nobody smiles or has any fun?  Check out the IAAPA Expo (short for the International Association of Amusement Parks and Attractions), which ...

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