How 2016 Became the Year of the Theme Park Construction Crane: A Closer Look at the Market
Posted on October 12, 2016
The Orlando Sentinel dubbed 2016 the Year of the Construction Crane for the theme park industry, and that’s remained true both abroad and at home. If there’s one part of the theme ...
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Why Disney Introduced a Princess Without a Movie – And What It Means for Inclusive Parks
Posted on September 1, 2016
The highlight of a trip to Disney for many fans is seeing a favorite princess pass by in a parade, or posing for a photo during a character Meet and ...
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New Disney Patents Hint at Bioluminescent Plants in Avatar Attraction
Posted on August 11, 2016
The site Patentyogi recently uncovered patents from Disney that could hint at what guests have to look forward to in the forthcoming “Pandora – The World of Avatar” attraction. When the movie Avatar was first ...
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How Nostalgia Shapes Theme Park Visits
Posted on August 4, 2016
The nostalgia marketing trends that are everywhere this summer are bringing many of us straight back to the 1980s and 1990s: Pokémon, Lego, the Full House reboot. Major brands capitalize on nostalgia ...
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What Could Brexit Mean for Themed Entertainment?
Posted on July 1, 2016
As news of Britain’s decision to separate from the EU hit, stocks plummeted, the GBP took a plunge, and there was general unrest. Since then, experts have wondered what the ...
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Why Dinosaurs Are Hot Again
Posted on May 24, 2016
The classic grade school dinosaur field trip was stuffy: it most likely involved memorizing scientific names, studying artist renderings, and perhaps, if you were lucky, checking out some bones at ...
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Experience Marketing: How Entertainment Design Helps Brands Capture Consumer Attention
Posted on March 28, 2016
The way that brands market themselves is changing rapidly. Today’s consumers are no longer satisfied with generalized advertising and discounts. Instead, they’re seeking deeper, personalized relationships with the companies they ...
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The Newest Theme Park Trend is….Safety?
Posted on March 18, 2016
Over the past several years, a few devastating accidents have made front-page headlines around the world and raised concerns about theme park safety. A number of op-eds have asked “How ...
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The Alton Towers Galactica: A Sojourn Into Space
Posted on February 26, 2016
The world’s most thrilling roller coasters always play with gravity, with the ground rushing by and falling away as the ride car twists, turns, inverts and drops. However, with Alton Towers’ ...
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7 Roller Coasters We Can’t Wait to Ride in 2016
Posted on February 22, 2016
There are two kinds of rides that theme park fans love: immersive new dark rides that push the limits of our imaginations and thrill rides that get hearts pumping. This ...
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