Experience Marketing: How Entertainment Design Helps Brands Capture Consumer Attention

Posted on March 28, 2016

The way that brands market themselves is changing rapidly. Today’s consumers are no longer satisfied with generalized advertising and discounts. Instead, they’re seeking deeper, personalized relationships with the companies they ...

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The Newest Theme Park Trend is….Safety?

Posted on March 18, 2016

Over the past several years, a few devastating accidents have made front-page headlines around the world and raised concerns about theme park safety. A number of op-eds have asked “How ...

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Setting the Zoo Bar Higher: A Closer Look at the San Diego Zoo and Safari Park

Posted on March 11, 2016

With their wide eyes and long curling tails, lemurs danced their way into the American popular consciousness thanks to the animated film Madagascar. Today, guests at the San Diego Zoo Safari Park can get ...

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The Alton Towers Galactica: A Sojourn Into Space

Posted on February 26, 2016

The world’s most thrilling roller coasters always play with gravity, with the ground rushing by and falling away as the ride car twists, turns, inverts and drops. However, with Alton Towers’ ...

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7 Roller Coasters We Can’t Wait to Ride in 2016

Posted on February 22, 2016

There are two kinds of rides that theme park fans love: immersive new dark rides that push the limits of our imaginations and thrill rides that get hearts pumping. This ...

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New EA and Carowinds Partnership Brings Video Game IP to Parks

Posted on February 5, 2016

Intellectual property partnerships have been a hot topic in the entertainment design world this year. The success of Harry Potter at Universal Studios and the impending development of Star Wars, ...

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Will Widespread Drone Ownership Influence Theme Park Design?

Posted on January 28, 2016

2016 is poised to be the year of hot new technologies, from the Oculus Rift virtual reality headset to the increased use of drones in theme parks. We’ve already discussed ...

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The Lost Palace: Technology Helps Recapture Lost Tales of Britain’s Past

Posted on January 22, 2016

Digital storytelling platforms are being used in an innovative new project to help bring history to life. Last year, Historic Royal Palaces released a brief that invited the public to help them imagine ...

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Exploring the Latest Trends in Food Museums

Posted on January 20, 2016

From pop-up experiential restaurants to exotic game-meat themed dinners, the foodie world continues to evolve. Whether it’s top notch vegan cuisine or a commitment to farm-to-table ideals, consumers today spend ...

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How IP is Dominating Themed Entertainment: The 2015 Thinkwell Experience Report

Posted on January 15, 2016

With the staggering success of partnerships like Harry Potter and Universal Studios, it’s easy to see why theme parks are paying more attention to IP franchises. According to the 2015 ...

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